Style
TIGER OF SWEDEN
Tiger of Sweden is a Stockholm based fashion house established in 1903. Their heritage is in tailoring and for more than a century, the brand has stood for style with purpose. Dressing men and women for whom true style is about the confidence to be themselves.
Brand founders Marcus Schwarzman and Hjalmar Nordström built the company on the Scandinavian principles of equality and fairness. Tiger of Sweden was first to bring ready-to-wear tailoring to Sweden, making the suit accessible not solely for the wealthy elite, but also for the everyday person.
With an emphasis on cut, shape and quality; innovation and craftsmanship have defined the brand ever since.
The brand dress people around the world, inspiring them to feel confident on their journey, so that they can make their own mark in life.
Tiger of Sweden is about the journey. Big or small, near or far, real or imagined. Whether commuting to work, discovering a new corner of one’s home city or embarking on a summer holiday. They take pride in dressing people confidently, whatever path they’re on.
At this Scandinavian brand they honour their tailoring heritage to create premium garments that last. Quality and luxury blend seamlessly in every fabric they use. From their casual pieces to our jeans, Their tailoring principles are infused into every garment they craft.
Timelessness is stitched meticulously into every collection they make. They design classic items that defy trends and remain contemporary for years after they’ve been bought. The outstanding quality that one reaches into the wardrobe for. Day after day.
Designed in their Stockholm studio and led by Design Director Bryan Conway, the approach is focused on the craft of making beautiful clothes and honoring their rich heritage. Decades of knowledge and precision combine to create elevated everyday pieces that are not only essential, but authentic and timeless.
Tiger of Sweden aspire to enable people to live full and meaningful lives by being a more confident version of themselves. They are adventurous in their mindset; always hunting for new ideas, new experiences and new ways of looking at things. Equality, openness and fairness are Scandinavian values that they are proud of and that are hard-wired into their company culture. They don’t just talk about them. They live by them.
