Style
BY MALENE BIRGER
By Malene Birger is a Danish womenswear label that infuses sophisticated Scandinavian minimalism with a vivacious, bohemian ease. Meticulously designed with long-lasting fabrics, feminine details and enduring silhouettes, the house’s collections are luxuriously utilitarian.
Founded in 2003 by the eponymous Danish designer Malene Birger, in 2020 the label began a new chapter overseen by Creative Director Maja Dixdotter and Chief Executive Officer Ellen Dixdotter. Following a comprehensive redesign of the brand identity and store schemes, the introduction of a house monogram, and the considered refinement of the collections, the house has been rejuvenated as a major force in contemporary womenswear. Today, it offers a compelling wardrobe proposal for a modern, multi-faceted woman.
»I want women wearing our designs to feel comfortable, conscious and strong – all captured in the universe of our bohemian minimalism. Luxurious fabrics, impeccable details, and consistency in styles create a subtle and uncompromised attitude.«
— MAJA DIXDOTTER, CREATIVE DIRECTOR
By Malene Birger takes a holistic approach to responsible fashion. They prioritize beauty and longevity in design, and aim for a lower-impact output across the business. They consider both the versatility and timelessness of their collections to extend the lifecycle of their products and reduce raw material use. This includes paying careful attention to each phase in the product journey, from the fibres and materials used in their products’ creation, to the care instructions that will extend their efficacy, to their capacity for recycling when they eventually reach the end of their lives. Malene Birger are dedicated to measuring their impact so that they can continue to make positive changes to their business, and to the industry at large.
