Style
ADNYM – The Gender Neutral Brand
Founded by individuals of different personalities and nationalities who focuses on teamwork and emphasize their integrity through anonymity. The only thing they want is to push the product forward.
Adnym make products in quality materials and modern shapes that generate attention, stimulate curiosity, reward intelligence and lead to an emotional connection between consumer and brand. They draw inspiration from their heritage, combining silhouettes and color ways from the Middle East, specifically Beirut, with a Nordic, minimalistic aesthetic.
They never compromise on quality and fabrics, creating timeless pieces you want to wear for many years. Adnym want to be a contrast to the fast fashion in a world that spins faster and faster with less and less regard to what they leave behind for future generations. They promote SLOW.
They reach out to people who want to wear products that strengthens who they are rather than becoming what they wear. Hence, Adnym are not a “logo brand”. They value your INTEGRITY.
Founded in 2016 Adnym have and will always design for individuals, not gender. Wear Adnym oversized, undersized or on size, it is your choice.
THE GREEN LINE
Anonymous Dystopia, two words combined became ADNYM. The line, deriving from The Green Line in Beirut, is their symbol of anonymity.
During 1975 to 1990 the civil war in Beirut divided the city into west and east due to religious and political disagreements . What separated the sides was a lush forest that grew along the uninhabited areas and created a “green line” from the coastline and throughout the city.
Many of the buildings along the -green line- were severely damaged or destroyed during the war and the zone served as a no man’s land, a neutral area for those with a strong integrity who decided to belong to neither side. A state of being abstract in a concrete world. They were forced upon anonymity in a dystopian environment.
This anonymity described is applicable on current events today, such as the social networks who grants the user ability (or inability) to seclude themselves, maintain an identity or integrity.
As physical beings shape their identity through digital communication, are we becoming something abstract? Are we existing only when connected?
The forest – something organic, growing in the midst of a war, that came to be neutral ground, inspired ADNYM ATELIER and its concept. Gender neutral products, for the intellectual individual with integrity.
