Highsnobeity Guide Book

Street fashion and urban culture have come a long way from humble beginnings in the 90s. From disparate local scenes in Japan, Europe, and the US, the youth-driven movements of hip-hop, punk, and skateboarding have finally infiltrated high fashion. Brands are now eager to collaborate with the icons of music and art who are leading this creative crossover. Customers will stand in line for hours to be the first to own exclusive pieces designed by the likes of Pharrell Williams, Kanye West, and Tom Sachs.

Based in New York, Berlin, and Tokyo, lifestyle publication Highsnobiety is at the forefront of this global phenomenon. The Incomplete immortalizes the stories of brands ranging from Supreme to COMME des GARCONS. Alongside the most influential designers and tastemakers, Highsnobiety highlights the pieces and brands in men’s fashion which have stood the test of time.